Analysing our Target Audience by Jade Podmore

Before we begin to make and design our video, we must identify our target audience. As our music video is based on a modern editing technique, we must find a way to target a modern audience. We have decided to research audience demographics of a well established music channel in order to identify our target audience based on their interests and profile.

   Our video aims to meet the conventions of the modern 'Indie-alternative’ genre. MTV2 is a music channel that defines its self as follows: 

“MTV2 is the premiere destination for audiences to find the hottest mix of music videos”

 They also explain the vast age range of their viewers as:

 “Persons aged: 18-24, 25-34 Men:18-24, 18-34 Women:18-24 and Kids: 12-17” 

This vast age range means that audience of MTV2 would be an appropriate target for our video.

MTV2 is also well known for it's association with the Indie genre, broadcasting videos from bands such as 'Alphabeat'. Fans such as Emily Rhead aged 17, describe Alphabeat's identity as: "fun, an escape from reality and youthful". This identity is one which we feel The Gospel According to John share, and so the audience of MTV2 would be open to hearing their music and watching their video.  

 

MTV2 is also a valuable resource whilst researching Target Audiences, as it caters to both a male and female audience. This is appropriate for our video, as we too aim to provide a music video that can be enjoyed by both male and females. This is due to the band's identity, the band features one girl and four boys and so it makes their music available to both genders; it is important that our video needs to reflect this.