Thursday 21 October 2010

Video Analysis: Georgina Lowles

Music Video analysis:


Wallis Bird – To my Bones

Within this music video, there are two scenes, which coincide with the song, and are edited to fit match on action. You can see the use of stop start animation developing patterns that eventually covers the wall, that begins to get more crowed as the song advances. There is a mid shot of the main singer with her face in four different boxes, each box is singing a different line and dancing in a different way. This effect is used well to show the fluency of the song, and is also used as a transition shot. This effect takes the scene from the home setting, to a scene of the singer playing the guitar and singing to the song. The stop start uses a verisimilitude style of editing, which works well to sink with the real life shots.
The word “home” is the first thing you see, which is used to set the style and atmosphere of the video; creating a nostalgic feel. Interestingly, it is also the last thing to be seen, which shows a sense of continuity but also, shows how the video has developed.



Here you can see the way that the word “home” develops, from the start where she begins the transition, to the end where she has gathered everything of importance within her life, all together on her wall. It also includes a frame of stop-start animation of herself performing.

Throughout the chorus, you see the singer performing at a party scene, but also you see her singing and dancing through the stop start animation of photos and snap shots. They also use words in the style of stop start animation on the wall, which as they are being sung, you can actually see the lyrics being wrote; adding deeper meaning to watch she is singing.
This music video does uphold some expectations of a traditional music video for its genre, but it does break the conventions in other ways. You see the singer with the band performing “live”, which is a convention of a music video that does not necessarily have a story line to follow. Ingeniously, it has embroidered a prominent theme, which is reflected through the narrative, created by the style of editing.

Youtube:  http://www.youtube.com/watch?v=DIVif6zvDIs

The All American Rejects – Move Along

This music video is produced incredibly well, as they have focused so clearly on two critical technical areas; the framing of the shots and continuity. The shots have a fixed framing, which works excellently to create a flowing form of stop start editing. Through the changing of the backgrounds and most importantly changing of the shirts, they are able to embed a type of story line. It is not a fixed one meaning interpretation, but allows audiences to understand what they will from the details provided. The visual displays alongside the lyrics, which are singing about moving along, help to guide the message.



These six screen shots are only a few frame shots that make up the extremely fast pace stop-start chorus. They are expertly placed together as each frame the man sings a different word, which makes the wave of words work well.

The fact they have used the main singer from the band, to play the main character in the video shows a convention which is usually seen in this type of genres’ music videos. The critic of this production is demonstrated throughout, and the high standard continues, right to the climax.
At this point, where the man is seen to be saved by hands of hundreds, relating to friends and family, you then see the “live” performance. This is also a very important element, as it shows the whole band performing, which is what the audiences really want to see from a band.
The Mise-en-Scene alongside the editing is extensively the key component in making this video what it is, the man sings every word in the song, which shows the flow of the video, but also he sings every word even as the scenes crosses over and switches with the next. This high pace editing works so well to create continuity, but also keeps up with the speed of the song. The lyrics sung guide the story, to create a match on action type of editing also, which combined with the Mise-en-Scene creates this brilliance

Youtube:  http://www.youtube.com/watch?v=XleOkGsYgO8&ob=av2e


Oren Lavie – Her Morning Elegance

There is an intricate balance of technical fundamentals underpinning the mechanics of this video, which makes it work perfectly. The camera angle throughout the video is stood stationary at a high angled crane shot, which is also used to the same effect as an establishing shot. Although the stop start motion style of filming and editing does not appear to be smooth and flow from shot to shot, it has a much more raw quality to it.



Here you can see two screen shots, showing how they distinguish between the singer and the main character. The singer makes eye contact with the camera, but the woman never does, which helps to add construction and continuity to the video.

The Mise-en-Scene appears at first to be basic and lacking any depth, as it only includes one simple location and uses one character with a transient male singer, but the detail that is included is so incredible that it counteracts the limited visuals. By removing all excess information from the shot, adds a real depth to the video, almost making the audience hang on every transition of the scene within the bed, to see where they are being taken next. Although there is so real change of scene, there are massively obvious changes occurring as the song develops.
From seeing the girl dance in the clouds, on crystal white sheets to when she dives into the ocean and swims with the fish, on a deep blue sheet. Uses obvious elements such as sheet changes, breaks the video up and add direction.
Within this production, there are only a few flickers of noticeable conventions of a music video, as a result of the style of cinematography. The main one being that the story line is a reflection of the song and its lyrics, but also when the main singer appears as the dreamers romance, he does two things that the woman does not do. He makes eye contact with the camera, to single his presence out, but also sings the lyrics, which would fit with the “live” element of the video.
Interestingly enough, when I was researching this video online, it had such high numbers of supporters and viewers, but also many re-constructed and imitation videos, made in the same as this video, as thought it had set some form of trend in its diverse and modern ways.


Youtube: http://www.youtube.com/watch?v=2_HXUhShhmY


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