Sunday 3 October 2010

Helen Music Adverts

Gwen Stefani's poster picture is taken from the album cover but is a close up of her on the chair. This is concentrates more on her face and allows herself to empower the complete advert as the audience is drawn into this provocative picture of her. The way Gwen Stefani is modelling in picture is very seductive, which may be some connection to the word 'love' which is underneath her name and bolded as it is one of the four powerful words which make up her album name. The crown of which Gwen Stefani is holding ties into the theme of 'richness' which is one of her top ten single names. The advert is dominated by the colour white. White is normally signified as the colour which represents purity, but focusing on the way the artist is sitting purity may not be the key theme but more so a juxtaposition of what the album is really about. Red is the colour that usually signifies the devil and badness which is the colour which is on the artists lips. This can be showing the artists bad sides even though she is a pure woman?
The typography used is a serif font. 'Gwen Stefani' is hugely highlighted and bolded showing the importance of the artists name and also during attention to who she is. The font used looks old fashioned and has connotations to the way wealthier people used to write, again relating to the theme of 'richness' and the artists single 'rich girl'. 'Love. Angel. Music. Baby' all have full stops after them implying the importance of each word. The way the artist is sitting juxtaposes with the word 'angel' as it is not angelic and more provocative.
The  advert is conventional as there is the picture dominating the complete advert so you know instantly who the artist is, then there is her name and the albums name, all advertising the artist.

Madonna's poster picture is a bigger version of the photograph on her album cover, again like Gwen Stefani's.  As it is a shot involving the whole of Madonna's body it doesn't just concentrate on Madonna's face but on the whole of her body implying that the face is not the most important thing and you need to concentrate on the rest of it. As the advert is nearly all the artist is allows her to dominate all of it. The ways in which both artists are modelling in the picture is very seductive. Madonna is pulling a seductive face and has her legs open which may have similar connotations to 'hard' in her album title. The way the artist is binding her hands like a boxer may also have connotations to the word 'hard' as she is hard and strong. The background of the advert is pink, traditionally a colour for candy and a very famous kind such as candyfloss. This is reinforcing the 'candy' theme into her picture. Black is the only colour the artist is wearing, black is a dark colour mostly connected to rock or badness. As Madonna is seen at the 'queen of music' this can again imply that status through the colour she is wearing. The blackness of her outfit and the pink juxtapose.
The typography used is a san-serif font.  'Hard Candy' is the largest writing on the page showing the importance of the album name. The artists name is not even on the poster, this completely shows how popular and famous Madonna is as she is known everywhere, nobody needs to even see who it is because she is recognised instantly. 'And on the beat goes' implies how long Madonna has been around for.
The advert is unconventional in the way it does not even have the artists name but conventional in the way she is the centre of attention due to her picture of her and the album name also being another key focus as this is what needs to be advertised.
Unlike Madonna and Gwen Stefani, Katy Perry's advertising picture is not the same as her album cover. This picture is a close up of Katy Perry, as it is the first album the artist has bought out the artist is making you focus on the face so you remember who she is and shows the importance of her face.  As the advert is virtually just the artist’s face she dominates it. Unlike the other adverts this artist is not modelling in a very seductive way more so cute. As she has her hand by her face and is smiling sweetly, it is similar to something you do when you are around boys, connecting this picture to the album. But below the face it is showing the artist not to be wearing any clothes, relating her to the other two artists as it then becomes more seductive. This concludes that all female pictures have to be in some way provocative, as it is a key selling point. The artist has a mask on the side of her face, not in the usual place, implying that she used to be hiding behind a mask before but now she has come out and she no longer needs it, amplifying the artist’s confidence.  The background is leopard print and red. Leopard print used to be related with being an 'easy girl' but recently it has been in a comeback and having a 'big break' similar to what Katy Perry is doing. The red is used on her lips, similar to Gwen Stefani; both implying there is another side to each artist. Red is a colour that also signifies kissing, which relates to Katy Perry's first single 'I kissed a girl'
The typography used is a serif font for the words 'Katy Perry' this is the same font as what is used on her album cover, relating both of them even though they do not have the same photograph.  Underneath the artists name there is the name of the album cover in blue. This relates to the word 'boys' in the album name as blue is traditionally a boys colour.
The advert is very conventional as it includes the three things which album adverts always include, the picture of the artist, the album name and the artist’s name. It differs from some album covers as the picture used is not the album cover picture.

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