We have started to think about what exactly we want for our magazine advert and CD cover.We want to emphasise the image of the bands as being fun loving, youthful, individual, carefree and colourful. We have had some inspiration from album covers like the one pictured on the left, from Mika's 'Life in Cartoon Motion'. The busy, colourful hand drawn effect is exactly what we are looking for. It reflects the bands exciting, powerful, and individual musical style.
Colour has become an important feature that we want to concentrate on for the bands identity and representation. Originally we had intended for the band to wear different coloured clothes, of the primary colours so that they stood out from the darker background of the forest, with the use of primary colours to represent the band as being vibrant, and vital to the plethora of music, just as primary colours are vital as the basis of the colour spectrum, much like the maccabees cover that you see to the right. However, on the day of filming, the band requested that they wear clothes that represented them as individuals rather than one collective image, unlike The Maccabes, as they all play different roles within the band and have different styles; they wanted to make this idea of individuality an important message through the video. We thought that this was an interesting angle to take, as in it's self it was quite unconventional, and so suited the band and the image we originally wanted; we are every happy with the choice, as no meaning has been lost and we feel it has enhanced the video
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